Experience

I’ve been using digital media to build networks and communities since the 1980’s.  Before the Internet and  personal computers were widely available, we used an early version of Notes on a mainframe to share information, make connections, and to build community.

I led a team that developed a social networking application within Texaco in 2000, before the term social media became popular. We were also building communities, doing web casting, creating work spaces for virtual teams, and using something new called Blackberry (when it was a pager, not a phone). Our goal was to be able to share the know-how that other people in the company had with whoever who needed it.

The new social media tools make it easy to publish content that helps make connections with folks, nourish relationships with existing contacts, build communities and social networks, and keep you engaged with people that are important.

Whether you’re a business wanting to engage customers, a church wanting to engage potential and current members, a nonprofit wanting to engage potential and current donors and volunteers, or an individual wanting to build and nurture business and social networks, social media can play an important role.

Social media is about the content.  Knowing which social media tools to use to accomplish your goals, and how to use them effectively, is critical.  Using the wrong tools, or using the right tools poorly, can not only just not work, it can do a lot of damage.

Let’s have a conversation about what you are interesting in accomplishing, and about how you can do it well at little or no cost.